Consumer Satisfaction Questionnaires: Before You Start
Published September 1992 | ISBN 1 87199 731 3 | Archived
When considering using customer satisfaction questionnaires there are many factors to be taken into account and many decisions to be made. If you do decide to use a questionnaire the mechanism for its application and the consequent analyses must be fully understood and able to be put in place. This report refers to the various steps involved in the deployment of questionnaires and outlines the main points for consideration.
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